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Hi Shellers!

Startup Shell Portfolio

Chapter 1

Past Projects

Ideas I explored. Things I shipped.

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The History

Past Businesses

WipeMe

Founder · 2022

A SaaS that removed personal data from the web, upon request.

Ovaro

Co-Founder · 2024

Luxury portable juicer, aligned with health trends.

AromaFlame

Founder · 2023

An LED mini humidifier positioned as teen room décor.

What Happened?

01
WipeMe
Data compliance laws and regulations made me realize an app of this scale would be much harder and take far more time than anticipated.
02
Ovaro
We built the whole brand, but it became difficult to expand because we didn't have enough funding to run ads and buy supplies from our manufacturer.
03
AromaFlame
It never gained traction and started to feel too gimmicky, so I dropped it.

What I've Learned

01
Have a Co-Founder
Having a co-founder is crucial for discipline and motivation. You're just one person and can't do everything yourself. The right partner makes the journey sustainable.
02
Actually Care About What You Build
Many start companies just to be financially set, but you'll almost never succeed if you don't genuinely care about your product. You'll end up loosing motivation and pivoting to something else.
Chapter 2

So what am I
doing now?

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TableTeller Logo

TableTeller

How successful restaurants
get better

The Gap

The Problem

01

No Real Feedback

Restaurants have no reliable way to get quality insights. The average restaurant gets only 1–2 reviews per week—that’s statistically insignificant.

02

Missed by AI

Tech giants are spending billions integrating AI, but the restaurant sector is being overlooked. Owners are left managing data manually.

03

Small Chains Left Behind

Big franchises have dedicated marketing and analytics teams. Small chains (2-10 locations) can't afford that overhead, leaving them at a massive disadvantage.

The Answer

The Solution

TableTeller

In-Store Surveys

NFC table cards let customers give feedback instantly. It takes less than 15 seconds, capturing real-time sentiment while they are still in the restaurant.

Weekly AI Reports

We turn raw data into clear, actionable insights. Reports highlight trends, issues, and specific steps to improve operations and service.

24/7 AI Chatbot

Owners can ask questions about their data anytime. The AI acts as an always-on consultant, knowing every detail of their feedback history.

Built for Small Chains

Designed specifically for 2–10 location chains. Simple, affordable, and requires no complex technical setup or dedicated analytics team.

The Process

How It Works

Simple. Fast. Effective.

1

Place Cards

We ship custom NFC cards. Place them on tables—no wiring, no wifi setup needed.

2

Tap & Share

Guests tap their phone to give feedback in under 15 seconds. No app download required.

3

Get Insights

Receive weekly AI summaries and chat with your data to uncover hidden trends.

App Screenshot
Real Impact
+$3,200
Avg. Monthly Revenue Increase
Visit tableteller.com ↗
The Why

Why TableTeller?

“

Built from Experience

My dad is in the restaurant industry, and I've worked in restaurants for many years.

I've seen firsthand how hard it is for owners to get real, actionable feedback. Most data is messy, delayed, or ignored.

”
Current Momentum

Where I'm At

8 Locations So Far
Actively collecting feedback from real restaurant owners to refine the product.
A/B Testing Designs
Experimenting with NFC card visuals to see which attracts the most customer scans.
Incentive Strategy
Testing "$50 Sweepstakes" messaging vs. instant rewards to boost participation.
Active Outreach
Currently reaching out to other owners and having them try it.
The Ask

Why Startup Shell?

Build Faster

I wanna build TableTeller faster.

Personal Growth

I wanna learn from the people there so I can grow beyond what I'd be capable of doing myself.

New Perspectives

I wanna hear new ideas and advice on how I can improve.

Thank you for
your time